Red quickly attracts the eye and is known as the "power" tie.
It is a symbol of authority and determination.
Often associated with Earth, the brown
tie is regarded as stable and masculine.
Yellow is seen as cheerful and happy.
Adding a pattern or design will make it more light-hearted and friendly.
Light blue is perceived as more tranquil.
Dark blue is a symbol of deep knowledge.
It is closely associated to the red "power" tie.
Black is seen as elegant, formal and powerful.
Add polka dots for a more friendly and playful spin.
Originally used as a school identifier,
the striped tie is now perceived as a classic and safe piece.